"Ghetto Physics" Los Angeles Star-Studded Red Carpet Premiere‏

*Please note the changes to time and venue for Red Carpet*

For Immediate Release:
Betrice Coleman-Sweet
Serving Angels Media
(562) 556-9161


Critically-Acclaimed film "Ghetto Physics" makes its Red Carpet Debut in Los Angeles on Friday, October 22nd

(Los Angeles, CA) - The riveting Film "Ghetto Physics: Will the Real Pimps and Hoes Stand Up" will dominate Los Angeles with it's premiere on Friday, October 22, 2010 at The Rave Theaters formerly The Bridge located at 6801 Center Drive, Los Angeles, CA 90045 from 6:30 P.M. to 9:30 P.M. The Screening is set for 7:40P.M Followed by a Q& A Session with the directors. The Screening will be followed by a Star-Studded, Red Carpet after-party celebration at The Custom Hotel (HopScotch Lounge) at 10 P.M. From the Directors of the the earth shattering Film, "What The Bleep", William Arntz and E Ray Brown delivers a eye-opening perspective on power dynamics from the streets to corporate realm.

From the street to the boardroom, from the Hood to the Oval Office, its the same dynamic repeated in countless variations. The only difference is that while the street Pimps wear colorful clothes, and the streets Ho’s wear little at all, their corporate/government counterparts hide behind marketing slogans and slick double talk to effect the exact same thing...

With interviews from Hip Hop Legends KRS-One, Ice-T, Too Short along some of today's movers and shakers such as Dr. Cornel West, Cynthia Mckinney, as well as some leading film pioneers Norman Lear and William Arntz (co-Director).

The basic tenet of GhettoPhysics is that the interplay between the Pimp and the Ho is the simplest expression of the fundamental way that people interact in the world. But this interaction is so multilayered that it’s hard to see “the game”. However by looking at the world through the Pimp/Ho dynamic it becomes very easy to see the manipulations that keeps society’s Ho’s forever in debt, disempowered and marching off to war.

Part documentary, part “Saturday Night Live” satire, and part narrative story, GhettoPhysics begins by looking at the evocative world of the Pimp and Ho. It then moves out to encompass the entire social power game that is going down all around us, and finally brings it home in the way this awareness impacts one student’s life.

But between interviews, dramatic scenes and scathing satire, an interesting thread emerges - empowerment and hope. Pimps and Ho’s is not about right and wrong, good guys vs. bad guys. Its about awareness of “the game” and letting people know it’s up to them to choose the role they play in every situation. Like the film Network released decades ago, GhettoPhysics: Will the Real Pimps and Ho’s Please Stand Up! refuses to let those in control rule our lives anymore. Network said: “We’re mad as hell and not going to take it anymore”. Our motto is simple and blunt: “Speak Truth to Power”.

This very informative film is not just a movie, more, a movement to increase the collective level of consciousness on this planet. I’m certain you will be entertained as well as experience a few paradigm shifts along the way…

Special Invited Celebrity Guests, Red Carpet, and so much more!

Media Check in: 9:30 P.M.
Red Carpet Starts: 10:00 P.M.
Doors Open at 10:30 P.M.

After Party is immediately after the film Showing

After Party Info:
Custom Hotel (Hopscotch Lounge)
After Party Celebration:
8639 Lincoln Boulevard
Los Angeles, CA

(Free Admittance for General Public with Ticket Stub)

Red Carpet arrivals
Filmmakers E Raymond Brown & William Arntz
Private Cabanas and fire pit outdoors under the stars

For more info. please also visit www.ghettophysics.com and read the numerous reviews from media across the country.

For Media Credentials and Red Carpet Submissions, Please contact, Betrice Coleman-Sweet, Serving Angels Media, at sweetrayolight@live.com.



  1. Great Blog Betrice! Wow great graphics too! I dig it! simple and blunt: “Speak Truth to Power”. Wow... deep - Many Blessings to you for ALL the great work you do from the heart. You touch people and that means so much in these times :)

    Sebastian St. George

  2. Thank you so much, Sebastian!!! You rock!!! Cant wait to see you again!!


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